I’m sitting on a plane heading to one of the IT Mecca’s, Redmond, Washington. I’m attending the Microsoft MVP Summit, and it’s a six-hour flight from Newark to Seattle. Flights of significant distance like this one require a combination of survival tactics. First, a fully charged laptop to do some writing and email. Second, a fully loaded iPhone with several entertainment options to take a break with. And finally, a good book.
For this trip, I took Mastering the Rockefeller Habits, by Verne Harnish. I had the pleasure of seeing Verne speak at the ConnectWise Partner Summit back in November and brought his book home, earmarked to read. This trip, I read it.
Business books are key to being an effective leader in your organization. As a leader, your role is to bring new ideas and help your customers, your team, and your organization move into the future. Harnish takes a very practical approach to growth, and outlines his thoughts on planning.
Harnish focuses on the rhythm of business, and it led me to think about the heartbeat of our own business. As service providers, we often focus on the flow of service tickets, Service Level Agreements and our delivery of them, our utilization numbers, and any myriad of statistics that ensure good service delivery.
But are we helping our teams establish a rhythm? Harnish talks about the benefits of the patterns of daily, weekly, monthly, quarterly, and annual meetings to help teams come together and know where they are toward reaching their goals.
Goals are vital to our success, particularly as a Managed Services Provider, and in order to be successful with a goal setting strategy, we need to take the time to set goals, understand how to measure success, and how to drive those successes.
As business owners, we often get lost in the mechanics of operations. We spend too much time working “in” the business, rather than work “on” the business. (Hectic days will do that!) It’s a challenge to strike the right balance between the two, but it’s vital to master. Our teams depend on us setting the right goals and establishing the rhythm of the organization, but we often focus too much on the metrics of the business and not enough on helping our teams become effective in achieving them.
To execute those goals we need to march step by step, in unison, in the same direction. A rhythm of meetings and checkpoints are incredibly important in making this happen.
Now this is all great in theory, but what are some practical things that you can do to establish this? Here are some ideas.
Goal setting. Set yourself a schedule, and take the time to review your goals. Do you set goals on an annual basis, and define steps on a quarterly basis to achieve it? You need to. Take the time.
Thinking time. To establish those goals, you need time. Set aside some time to dream. If you don’t have the time to think about the future, how can you head toward it?
Set the rhythm. Set an established pattern for your business. Daily, weekly, monthly, quarterly, and annual patterns are important. Keep to a schedule, and make it a priority for your business.
These steps sound simple, but they’re vital to making your business a success.
As I deplane, I highly recommend Verne Harnish’s book. It’s a great place to start on your planning of each of the steps you need to take to be successful.

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