If you’re going to the Microsoft Worldwide Partner Conference (and I am), you need to check out this session. Good friend, colleague, and fantastic speaker Jeremy Epstein. You need to be there — this is my endorsement. I’ll be checking out this session.

SM004 Marketing Survival Strategies for the Attention Economy
Presenter: Jeremy Epstein
Tue 7/14 | 2:00 PM-3:00 PM | 225-227

Curious about the impact Social Media Marketing can make on your business? Attend this session and understand the ‘Power of Permission’ where customers have more power than ever to decide who gets through and who doesn’t. Discover critical strategies for thriving in the ‘Attention Economy’ created by the Social Media phenomenon. Learn to leverage the ‘Ridiculous Reach of the Individual’ where with one click you or I can tell hundreds or thousands of people that we like or hate a product/service.

Session Type: Breakout Session
Track: Sales and Marketing
Level: Introductory

Jeremy Epstein
Marketing Navigator, Never Stop Marketing

A “Marketing Navigator for the Attention Economy,” Jeremy helps his clients turn their communities of “raving fans” into their best marketers.. Jeremy spent almost 6 years at Microsoft developing revenue-producing communities and authoring one of Microsoft’s most successful marketing blogs (over 110k views/month). A two-time entrepreneur, with international business experience in Germany and Japan, and a passionate technologist (don’t get him started), Jeremy’s current clients include Johnson & Johnson, Microsoft, Yes To Carrots, and NY Times best-selling author, Dan Pink . Jeremy specializes in building scalable Community Driven Marketing engines, a patent-pending process for identifying, cultivating, and activating an organization’s Raving Fans as a marketing asset.